Sony is in talks with Ericsson to buy their stakes from Ericsson group in view to catch up with their rivals. Sony which was No.4 in cellphone market , slipped to No.9 few years back. This deal will ensure them a strong chance of coming back to their former position.
Presently Tablets, Game devices and other consumer electronics come under Sony and Smartphones come under Sony Ericsson. It is said that the deal will be $1.3 billion and Ericsson is positive on this deal. However both Sony and Ericsson have denied such comments . “The talks are not something that have been announced by Sony. We are declining to comment,” said Mami Imada, a Sony spokeswoman in Tokyo.
Sony Ericsson which was strong with its competitors such as Nokia and Samsung has now slipped to a lower position and now it has been affected by Apple handsets.
Let us wait for further confirmation from Sony and Ericsson ( Oops…It’s Sony Ericsson for a few days)